diff --git a/core/embed/io/haptic/drv2625/drv2625.c b/core/embed/io/haptic/drv2625/drv2625.c
index 822bde7b74b..e547046b789 100644
--- a/core/embed/io/haptic/drv2625/drv2625.c
+++ b/core/embed/io/haptic/drv2625/drv2625.c
@@ -41,6 +41,10 @@
 #define BOOTLOADER_ENTRY_EFFECT_AMPLITUDE 100
 // Duration of the bootloader entry effect
 #define BOOTLOADER_ENTRY_EFFECT_DURATION 300
+// Amplitude of the power on effect
+#define POWER_ON_EFFECT_AMPLITUDE 50
+// Duration of the power on effect
+#define POWER_ON_EFFECT_DURATION 50
 
 // Actuator configuration
 #include HAPTIC_ACTUATOR
@@ -354,6 +358,9 @@ bool haptic_play(haptic_effect_t effect) {
       return haptic_play_rtp(BOOTLOADER_ENTRY_EFFECT_AMPLITUDE,
                              BOOTLOADER_ENTRY_EFFECT_DURATION);
       break;
+    case HAPTIC_POWER_ON:
+      return haptic_play_rtp(POWER_ON_EFFECT_AMPLITUDE,
+                             POWER_ON_EFFECT_DURATION);
     default:
       break;
   }
diff --git a/core/embed/io/haptic/inc/io/haptic.h b/core/embed/io/haptic/inc/io/haptic.h
index aef745ce887..f24a1163273 100644
--- a/core/embed/io/haptic/inc/io/haptic.h
+++ b/core/embed/io/haptic/inc/io/haptic.h
@@ -28,6 +28,8 @@ typedef enum {
   HAPTIC_HOLD_TO_CONFIRM = 1,
   // Bootloader entry
   HAPTIC_BOOTLOADER_ENTRY = 2,
+  // Power on
+  HAPTIC_POWER_ON = 3,
 } haptic_effect_t;
 
 #ifdef KERNEL_MODE
diff --git a/core/embed/projects/bootloader/main.c b/core/embed/projects/bootloader/main.c
index 57d3739a559..e8d80142cf6 100644
--- a/core/embed/projects/bootloader/main.c
+++ b/core/embed/projects/bootloader/main.c
@@ -196,7 +196,7 @@ static secbool boot_sequence(void) {
       }
 #ifdef USE_HAPTIC
       if (elapsed >= 500 && !haptic_played) {
-        haptic_play(HAPTIC_BUTTON_PRESS);
+        haptic_play(HAPTIC_POWER_ON);
         haptic_played = true;
       }
 #endif