🔍 I bridge biotech, data analytics, and social impact through storytelling, strategy, and smart design. I use data to surface insights that drive real-world change—from optimizing sales performance to advancing rare earth sustainability and human dignity projects.

📊 I’m currently learning:

• SQL & MongoDB for data querying
• Python for analytics workflows
• Tableau + Power BI for dashboard storytelling
• Figma for rapid app prototyping
• Statistical Analysis & A/B Testing for evidence-based decision making
• Business Process Analysis (AI automation, ESG integration, and digital transformation)

🤝 I’m looking to collaborate on:

• Biotech data analysis projects
• Community-driven tech initiatives
• Fellowship or research-backed innovation pilots

📫 How to reach me:
📧 madeleinebenna4@gmail.com
🌐 LinkedIn

💬 Pronouns: she/her
⚡ Fun fact: I once transformed a classroom simulation into a full strategy pitch—complete with dashboards, policy analysis, and market modeling—in under 24 hours.

• 🍛 Shiva Dhaba Loyalty Analysis | SPSS, Segmentation, Retention Strategy
  Designed customer segmentation models to identify loyalty drivers and deliver actionable retention strategies.

  • Tools: SPSS, Regression Models
  • Focus: Customer segmentation, loyalty strategy, marketing insights

• 🪡 Agaati Artisan Analysis | SQL, Regression, Tableau
  Delivered data-driven insights on artisan-made sustainable products to guide Agaati’s business strategy.

  • Tools: SQL, Regression Analysis, Tableau Visualizations
  • Focus: Sustainability analytics, product strategy, marketing recommendations

• 📊 Sales Optimization Dashboard | Tableau, Sales Analytics, Forecasting
  Built interactive dashboards analyzing sales trends, discounts, and seasonality to inform pricing and marketing.

  • Tools: Tableau, Excel
  • Focus: Sales performance, profitability, data storytelling

• 🧪 Alkali Labs REE Strategy | Market Sizing, Biotech, Go-to-Market
  Created a data-backed strategy to scale low-carbon REE extraction from acid mine drainage.

  • Tools: Market Analysis, Microbial Tech Assessment, Excel Models
  • Focus: Biotech strategy, sustainable extraction, market entry

• ⚡ Whaleport Renewable Strategy | Sustainability Strategy, Policy Analysis
  Developed a three-pronged strategy combining data, policy, and design to balance clean energy and livelihoods.

  • Tools: Market Models, Stakeholder Analysis
  • Focus: Renewable energy, policy frameworks, community impact

• 🌊 Tide Together – Whaleport App | App Design, AI, GIS
  Built a mobile app concept to support Whaleport’s just energy transition while preserving marine culture.

  • Tools: AI, GIS, Figma (concept design)
  • Focus: SDG-aligned renewable development, civic engagement

• 💄 Rougir Cosmetics Production Optimization | Excel Solver, Linear Programming
  Optimized production under labor and material constraints, reducing costs while safeguarding proprietary lines.

  • Tools: Excel Solver, Linear Programming Models
  • Focus: Operations optimization, cost minimization, resource allocation

• 🍪 Pillsbury Cookie Challenge | Consumer Insights, Perceptual Mapping
  Revealed how Canadian families perceive convenience vs. authenticity in baking; delivered brand growth strategies.

  • Tools: Excel, Perceptual Maps, Consumer Research
  • Focus: Market insights, brand strategy, consumer behavior

• 🤝 Lions x TEP Sponsorship Strategy | CSR, Strategic Storytelling, Budgeting
  Proposed long-term funding partnerships through strategic storytelling and data-backed CSR budgeting.
  • Tools: Financial Modeling, CSR Frameworks
  • Focus: Nonprofit strategy, partnerships, sustainability